Time to go VERTICAL when it comes to Mobile Videos

Mobile Video Marketing Example

Rave Films offers a cost-effective, low barrier approach to optimise TV Commercials/Videos that brands already own, for the mobile audience.

We all know that mobile users are fickle-minded. Studies by Facebook Research and Nielsen show that 47% of the value in a video campaign is delivered in the first 3 seconds, while 74% of the value in the first 10 seconds. So no beating the bush when it comes mobile video marketing.

Does this mean creating new assets for the mobile audience? Absolutely Not!

Through one of several approaches offered by Rave Films, a brand manager can smartly leverage existing assets and create compelling short videos to suit the reality of the social media.


Some of the ways Rave Films optimises existing video assets:

  • Brand & Message: Woven into the story within the first 3 secs
  • Typography & Captions: Dynamic supers & graphics that bring the story to life
  • Crops & Ratios: Explore different aspect ratios, split screens, grids, shaky grids
  • Duration: Reframe the story to bring out the key message faster

Vertical Video Sample

So all you have to do is pick up your phone and call Rave Films to go vertical.