All About Corporate Films

We help you understand the various aspects of making awesome corporate films for your company by taking informed decision.

What is the ideal duration for a corporate AV?
Anything below 5 minutes and the viewers would be mostly grateful to you. However, there is no thumb rule to this and it all depends on the goal behind creating the corporate audiovisual. Given the decreasing attention spans of today's viewers(including ourselves), less seems to be more. Hence keep it short and crisp unless its a training or demo video.

What is the process involved in making a corporate video?
Corporate videos or any other forms of marketing videos including ad films comprise of 4 broad phases:

Briefing: This is when you realize you need a corporate film and you contact people like us. We will ask you about your goal, your target audience, your time frame and your budget.

Pre-Production: Based on your brief, Rave Films goes on to work out different concepts and scripts to meet your goal in the most cost-effective manner. This is the planning phase in which various ways of doing the film are discussed, draft scripts are prepared and perfected, location recce by the film crew is carried out, storyboards are drawn, permissions if any are acquired, shoot dates are fixed and so on.

Production:The plan created in the previous phase is put into motion in the Production stage. Video shoot is carried out day-wise in shifts(9 hrs) at locations provided by the client such as office & manufacturing plant. If the script requires a specialized location like a house or a kitchen, an appropriate studio is hired and propped up with the help of set designers.
Shoots involve a crew of at least 10 people including lightmen, makeup artist, camera operators, director, line producer etc. Video shooting is a slow process as each shot being taken needs to be lit up properly. There is a lot of movement of equipment after every shot and therefore it is imperative that the film crew be allotted sufficient time to capture the best shot possible.

Post-Production: The final phase in creating the film, Post-Production involves editing of the footage captured, creation of graphics and animation, music composition, voice-over dubbing if required and color correction. This iterative process results in different intermediate 'cuts' of the film - from rough cut to the final cut - that are shared with the client for feedback and revised until the final film is created.

How much does it cost to make a corporate AV?
A good-quality professionally executed corporate film of around 5 minutes costs approximately Rs. 5 lacs. This is just a ballpark figure to help you plan. The ultimate cost depends on several factors like number of days of shoot, the script, does it involve actors or celebs, travel, studio, art direction, music, amount of computer graphics & animation and most importantly the quality you are looking at.

How much time does it take to make a corporate film?
Typically 3 weeks but again depends on what the film is about, quality and how much time is available. We have delivered films in 5 days as well as 5 weeks time.

Have more questions? Contact us now